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Established in 1976, Southern Magnetics Private Limited has emerged as a premier manufacturer, supplier, and exporter of Industrial Fans, Blowers, Motors Ventilation Systems. Our diverse product lineup, including External Rotor Motors, Axial flow Fans, Panel cooling Fans, Chimneys, Blowers of various types, and Ventilation systems, caters to industrial sectors such as Cement Plants, Paper Mills, Nuclear Power Plants, Pharmaceuticals, Steel Plants, food processing units, textiles units.
Renowned for their robust construction, low operational noise and corrosion resistance, our solutions are engineered to exceed expectations. Our products are designed with an emphasis on ensuring longevity and durability in even the harshest environments. This durability translates into reduced downtime and maintenance costs for our customers, maximizing their operational efficiency and productivity.
With a relentless focus on quality and customer satisfaction, Southern Magnetics Private Limited remains the trusted partner for industrial ventilation solutions.
Driven by a commitment to customer centricity and delivering customized solutions, we prioritize understanding and meeting the unique needs of our clients. Our manufacturing facilities, strategically located in Chennai and Cuddalore, are equipped with cutting-edge machinery and equipment to ensure the highest quality standards. Every product undergoes rigorous testing to guarantee trouble-free performance, reflecting our dedication to reliability and customer satisfaction.
At Southern Magnetics, we are focused on promoting energy savings and efficiency, our solutions are designed to optimize air volume, enhancing ventilation and environmental comfort while reducing energy consumption. We believe in contributing to a sustainable future by offering solutions that prioritize efficiency and resource conservation.
We are committed to ensuring that our customers receive comprehensive assistance and guidance throughout their product lifecycle. Whether it's technical support, maintenance services, or troubleshooting, we are dedicated to being a reliable partner every step of the way.
Our esteemed clientele includes industry leaders such as NTPC, ISRO, L&T, BHEL, Indian Railways, Cummins, Alstom, among others, underscoring our reputation for excellence in both domestic and international markets.


Basic Information

Nature of BusinessExporter and Manufacturer
Additional BusinessExporterTraderImporterSupplier
Company CEOArul Murugan
Registered AddressIi/3 Dr. V. S. I Estate Thiruvanmiyuir, Thiruvanmiyur,, Chennai- 600 041, Tamil Nadu, India
Total Number of Employees11 to 25 People
Year of Establishment1976
Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
Annual TurnoverRs. 2 - 5 Crore


Location TypeURBAN
Building InfrastructurePermanent
Size of Premises8000 square feet
Space AroundBackyard
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Company USP

Provide after Sales SupportOperational Training
Primary Competitive AdvantageExperienced R & D Department
Quality Measures / Testing FacilitiesYes

Statutory Profile

Import Export Code (IEC)04990*****
Tan No.CHES0*****
GST No.33AAACS8524L1Z7
CIN No.U33111TN1976PTC007157

Packaging/Payment and Shipment Details

Customized PackagingYes
Payment TermsL/C
Payment ModeCashChequeCredit CardLCOnline
Shipment ModeBy Road
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Our Infrastructure

We operate as a client-centric organization dedicated in supplying products that are manufactured in compliance with the industrial standards and the latest market trends. Our infrastructure is geared to facilitate a standardized production process. We follow stringent parameters of quality to ensure assured performance.


Our state-of-the-art facilities include:


  • Design Suite
  • Fabrication Line
  • TIG/MIG/ARC Welding
  • Motor manufacture
  • Paint Shop
  • Fan Assembly
  • Dynamic Balancing of Fans
  • Airflow & Electrical testing
  • Warehouse Facility
  • Transportation
  • Power Backup


Quality Assurance

Quality Assurance

At Southern Magnetics, we pride ourselves on delivering robust products made from high grade materials. Our rigorous Quality Assurance process begins with the diligent sourcing of raw materials from trusted vendors. Each component undergoes comprehensive scrutiny and checks, ensuring superior performance.

Our dedication to customer satisfaction extends beyond the point of sale. We believe in fostering lasting relationships by providing reliable after-sales support. Covering the areas of technical assistance, product maintenance, troubleshooting expertise, our team is committed to ensuring complete satisfaction of our customers.

Our relentless pursuit of excellence positions us as the preferred choice for high-quality fans and industrial blowers. Experience the difference with Southern Magnetics where quality meets reliability.


ISO Certification

ISO Certification
ISO 9001-2015 BSCIC Certificates (Validtill: 15th Jan 2025)

Clients / Customers

Our Major Clients/Customers

  • ABB Ltd - Bangalore and Faridabad
  • Alstom Transport Ltd.
  • BHEL - Bangalore, Bhopal
  • Bhilai Steel Plant
  • Bokaro Steel Plant
  • Blue Star
  • Cummins
  • Carrier Aircon Ltd.
  • ELGI
  • Essar Steel Ltd.
  • Ford india
  • Govt. of Bhutan
  • Godrej Hi-Care Ltd.
  • Hyundai Motor
  • ICF
  • ISRO
  • Indo Gulf Corpn.
  • Jindal Iron and Steel
  • Jindal Strips Ltd.
  • Madras Atomic Power Project
  • Kirloskar Electric Co.
  • LandT Mumbai
  • Parrys Confectionery
  • Railways
  • Siemens
  • SAIL
  • TNEB
  • TI Ltd.
  • Voltas
  • Western Railways
  • Wheel and Axle Plant

Our Team

Our team comprises skilled professionals spanning various roles, including administrators, engineers, procurement agents, warehouse & transportation personnel, quality controllers, packaging staff, sales and marketing executives.

Each member of our team is adept in their respective roles and committed to providing optimal solutions to our customers. We maintain a robust vendor network, to ensure the procurement of raw materials aligns with international standards and current market trends.

With a steadfast focus on professionalism and customer satisfaction, we are driven by a shared vision of success and a dedication to delivering exceptional results for our clients.

Why Us?

At Southern Magnetics, our customer-centric ethos drives everything we do. We specialize in delivering customized solutions that not only meet but exceed industrial standards, catering to a wide array of sectors including fertilizers, chemicals, cements, steel, paper and power generation amongst others.

Our pursuit of excellence begins with the careful selection of raw materials from our trusted vendor base, ensuring quality in every product we offer. With infrastructure comprising of expansive production facilities, ample warehousing space, we ensure seamless operations from procurement to delivery.

What truly sets us apart is our unwavering commitment to our customers beyond the point of sale. Our team provides after-sales support, ensuring customer satisfaction every step of the way. Moreover, our products are engineered for energy efficiency, offering substantial savings without compromising on performance.


Backed by rigorous quality assurance protocols, our products are synonymous with reliability and consistent performance. Join our esteemed clientele and experience firsthand the difference that Southern Magnetics brings to the table — where customer satisfaction is not just a goal, but our promise.


Reasons to pick us as your preferred choice:


  • Quality Products
  • Experienced & Skilled Team
  • Client centric outlook
  • After sales support
  • Adherence to stringent quality norms
  • Ethical business practices
  • Easy payment modes
  • Competitive prices
  • Customized products
  • Timely delivery